To celebrate the anniversary of Pentel's drafting pencil Graphgear 1000, I designed a website to promote and share the product.

To capture the sophisticated and elegance of Graphgear 1000, I incorporated serif typeface that reflected with the pencil's form, soft color system and contrasting layout to enhance the product imagery. To make the website interaction more natural with experimental design decisions, timed animations were applied to support user's discoverability.